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No, your phone isn’t ‘listening’ to you — but it’s probably tracking you

Internet | August 20, 2020

No, your phone isn’t ‘listening’ to you — but it’s probably tracking you

When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn’t looking over my shoulder while I was on my phone or my secret would have been ruined.

I’m certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.




Sophia Iztok

Sophia

Sophia is a recent graduate from the Craig Newmark Graduate School of Journalism at CUNY. She is a freelance journalist based in New York City writing about everything from music to LGBTQ issues.

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